PPC Campaign

PPC Campaign

There are several key components to a successful pay-per-click campaign – keyword research, keyword grouping and organization, and ad groups creation and management. Using traditional methods, each component involves more time to fully execute than any search marketer can possibly do by hand, and yet this is how pay-per-click campaigns are primarily approached today.

With a fresh approach to keyword research and PPC campaign management, pay per click company WordStream can change all that. Let’s take a look at each of these steps and how WordStream’s integrated keyword management solutions can streamline the process.

PPC Campaign

By manually managing each step in the PPC process, you, the search marketer, are preventing your company from reaping the full benefits that pay-per-click campaigns can offer. Too much time and energy are being spent on iterative tasks, preventing you from finding a complete list of truly effective keywords and approaching them intelligently when it comes time to create pay per click ads. The result: wasted money, undiscovered keyword opportunities, and, ultimately, less qualified customers doing business at your site. Your keyword taxonomy is your most valuable, proprietary asset as a search marketer. How can you feel confident basing decisions on a keyword taxonomy that’s built with the unreliable estimates and general, public search data that traditional PPC tools like Google’s Keyword Tool provide?

Effective keyword research goes beyond hypothesis. It involves knowing your customer, finding out what they’re searching for, and turning those terms into strategically organized keyword groups and ad groups for your pay-per-click campaign. WordStream brings you the right keywords by using your actual site data to build your keyword list. You no longer have to analyze data in spreadsheets and attempt to refine and grow your keyword list on a continuous basis by yourself. WordStream can help alleviate the burden of PPC management by using your site’s data to find exactly what terms apply to your site, then sorting and organizing them without your having to touch a spreadsheet again.

As a result, you can feel comfortable in knowing that you’re:

  • Picking the most effective keywords for your time and money.
  • Enjoying more targeted traffic as a result.
  • Driving your Quality Score up, which will continue to improve your PPC campaign performance.